Elodie Rebeix Vallet
About Elodie Rebeix Vallet
Elodie Rebeix Vallet is the Category Strategy Leader for Ice Cream in Europe and Australasia at General Mills, based in Switzerland.
Title and Role
Elodie Rebeix Vallet currently holds the position of Category Strategy Leader for Ice Cream in the Europe and Australasia regions at General Mills. Based in Switzerland, she oversees and devises strategic plans for the ice cream category, focusing on market growth and sustainability initiatives.
Career at General Mills
Elodie's career at General Mills spans over a decade, with various key roles. She served as Head of Marketing Communication for Old El Paso across Europe and ANZ from 2018 to 2019. Before that, she was the Marketing Manager for Häagen-Dazs in Europe and ANZ from 2015 to 2018. From 2013 to 2015, she held the position of Senior Brand Manager for Häagen-Dazs Global Innovation. Earlier roles include Brand Manager for Old El Paso France (2011-2012), Junior Brand Manager for Häagen-Dazs France (2008-2011), and Sales & Account Manager for all General Mills brands in France (2007-2008).
Early Career
Prior to her extensive career at General Mills, Elodie worked at DAUNAT as part of the Sales Force team in France for nearly a year in 2006-2007. This role laid the foundation for her skills in sales and brand management, contributing to her future successes in the FMCG industry.
Educational Background
Elodie graduated in Digital Marketing and Content Marketing from the London Business School. This education has equipped her with the latest knowledge and skills in digital strategies, content creation, and marketing innovations, enhancing her effectiveness in her subsequent roles.
Major Achievements
Elodie led a global innovation launch for General Mills that achieved $160 million in sales and was 80% incremental to the Häagen-Dazs brand. She successfully launched Häagen-Dazs in Australia and New Zealand, achieving significant market penetration. Her restaging of the Old El Paso brand equity resulted in double-digit growth for eight quarters. Elodie also developed a new category vision for ice cream, achieving top supplier status in the AGS. Additionally, she implemented an omnichannel roadmap that increased distribution across Europe by 12% and created a sustainability roadmap along with partners and retailers.