Ema Gawthorne Dip M Mcim
About Ema Gawthorne Dip M Mcim
Ema Gawthorne is the Global Category Strategy Manager for World Foods BDT at General Mills in London, with extensive experience in category development, shopper insights, and marketing across various industries and international markets.
Title
Ema Gawthorne currently holds the position of Global Category Strategy Manager - World Foods BDT at General Mills based in London, England, United Kingdom. She is responsible for leading and optimizing category growth strategies across various international markets.
Company
General Mills is the company where Ema Gawthorne is currently employed. The company is a multinational manufacturer and marketer of branded consumer foods sold through retail stores and numerous foodservice and commercial baking channels.
Past Professional Roles at General Mills
Ema Gawthorne has an extensive history with General Mills, holding various roles such as EUAU Senior Category Manager - World Foods (2019-2021), EUAU Omni-Channel Insights Manager (2018-2019), EUAU Insights Manager, Geographic & Channel Expansion (2017-2018), Shopper Insights Manager - World Foods (UK) (2015-2017), Category Development Manager - Sainsbury's (2014-2015), and Category Development Manager - Morrisons & Co-Op (2013-2014). These roles have cumulatively enriched her expertise in shopper insights, category development, and market expansion.
Earlier Career and Experience
Before joining General Mills, Ema Gawthorne worked in various marketing and category management roles at different companies, such as SCA - Hygiene and Forest Products Company, Centurion Electronics PLC, Baines Design, Mitsubishi Electric Air Conditioning Systems Europe Ltd., Metro Marketing, and Marathon Events Management. Her career spans over diverse industries including hygiene products, electronics, and consumer goods.
Education and Expertise
Ema Gawthorne pursued her education at the University of Hertfordshire, where she attained her Chartered Institute of Marketing DipM MCIM from 2008 to 2009. Prior to that, she studied at Barnfield College, Luton, achieving her ACIM from 2007 to 2008. Her strong background in shopper insights and consumer behavior has been pivotal in her roles, helping to integrate these aspects into effective growth strategies.