Emiko Brook
About Emiko Brook
Emiko Brook is a Senior Brand Manager at General Mills in the Greater Minneapolis-St. Paul Area, with extensive experience in marketing and brand management.
Professional Experience at General Mills
Emiko Brook is currently a Senior Brand Manager at General Mills, based in the Greater Minneapolis-St. Paul Area. She has held several key positions at General Mills, starting as a Summer Associate Marketing Manager in 2013. From 2014 to 2015, she served as Associate Marketing Manager. She then progressed to Senior Associate Marketing Manager from 2015 to 2018 and became a Marketing Manager from 2018 to 2021. Her extensive experience there has included working on significant projects, such as leading the launch of a new product line at Old El Paso that substantially increased the brand's market share in the Tex-Mex category.
Education and Credentials
Emiko Brook holds a Master of Business Administration (M.B.A.) from the University of Michigan - Stephen M. Ross School of Business, completed between 2012 and 2014. She also earned a Bachelor of Arts (B.A.) in Economics from Middlebury College, where she studied from 2004 to 2008. These academic qualifications have laid a strong foundation for her successful career in brand and marketing management.
Early Career and Financial Sector Roles
Before joining General Mills, Emiko Brook worked in the financial sector. From 2008 to 2011, she was a Business Analyst at Credit Suisse in Chicago, IL. She then moved to Merrill Lynch, where she served as a Financial Analyst from 2011 to 2012. These roles provided her with valuable analytical and business skills, contributing to her later success in marketing and brand management roles.
Notable Achievements
Emiko Brook has earned recognition for her exceptional performance in brand management. She received the General Mills 'Brand Excellence Award,' a testament to her outstanding contributions. She played a key role in the digital transformation of Old El Paso's marketing strategy, which resulted in a 20% increase in online engagement. Additionally, she spearheaded a sustainability initiative focused on eco-friendly packaging solutions, further demonstrating her ability to drive impactful projects.
Mentorship and Leadership
Emiko Brook is actively involved in mentoring junior brand managers at General Mills through the company's internal mentorship program. Her guidance and insights help cultivate new talent and ensure the continued success of the brand management team. Her contributions extend beyond her immediate responsibilities, highlighting her commitment to developing future leaders in the industry.