Emily Bure (Healy)
About Emily Bure (Healy)
Emily Bure (Healy) is the Senior Associate Brand Manager for Go-GURT and Kid Yogurt at General Mills, with a background in business marketing from the University of Minnesota.
Title
Emily Bure (Healy) is the Senior Associate Brand Manager at General Mills, specifically focusing on Go-GURT and Kid Yogurt. Her role encompasses brand management, marketing strategy, and consumer engagement for these product lines.
Current Role at General Mills
Emily Bure currently serves as the Senior Associate Brand Manager for Go-GURT and Kid Yogurt at General Mills. Her responsibilities include overseeing brand initiatives, market analysis, and marketing strategy for these popular children's yogurt brands.
Professional Experience
Emily Bure has had a progressive career at General Mills, starting as a Customer Operations Specialist in 2015. She has held various roles, including Marketing Associate, Sr. Brand Associate, Associate Marketing Manager, and Senior Associate Brand Manager. She has led significant initiatives such as the rebranding of Go-GURT and a successful marketing campaign for Kid Yogurt, which was featured in AdWeek. Her innovative approach and strategic insights have contributed to her recognition within the company, including receiving the 'Rising Star' award in 2021.
Educational Background
Emily Bure holds a Bachelor of Science degree in Business Marketing from the University of Minnesota. Additionally, she has a minor in Spanish Studies from the Jose Ortega-Marañón Foundation in Toledo, Spain. Her educational background has equipped her with a solid foundation in marketing principles and fluency in Spanish, which she has leveraged in her professional career.
Achievements and Recognition
Emily Bure has led impactful initiatives such as the rebranding of Go-GURT, which resulted in a 15% increase in market share within the first quarter. Her marketing campaign for Kid Yogurt gained significant recognition by being featured in AdWeek. She received the 'Rising Star' award at General Mills in 2021 for her exceptional performance. Additionally, her fluency in Spanish has expanded Go-GURT's market presence in Spanish-speaking regions.
Volunteer Work
Emily Bure volunteers as a mentor for business marketing students at the University of Minnesota. She provides guidance on career development, helping to shape the next generation of marketing professionals.