Emily Harbuck
About Emily Harbuck
Emily Harbuck is a Senior Associate Brand Manager at General Mills, specializing in Betty Crocker & Dry Baking Innovation in Minneapolis, Minnesota. She has a strong background in marketing and brand management, with notable achievements in product launches and rebranding strategies.
Current Position as Senior Associate Brand Manager at General Mills
Emily Harbuck is currently working at General Mills as a Senior Associate Brand Manager for Betty Crocker & Dry Baking Innovation. Based in Minneapolis, Minnesota, she is responsible for leading initiatives in the Betty Crocker & Dry Baking segment. Her role includes overseeing innovative baking solutions and contributing to product line expansions.
Previous Marketing Positions at General Mills
Emily Harbuck has held multiple positions at General Mills prior to her current role. She served as an Associate Brand Manager in the Nutrition Bar Innovation segment, and before that, as an Associate Marketing Manager for Big G Cereal within Strategic Growth Channels from 2018 to 2019. From 2017 to 2018, she was a Brand Marketing Communication Senior Planner, and earlier, from 2015 to 2017, she worked as a Marketing Communication Senior Planner in Mississauga, Ontario, Canada.
Education and Academic Background
Emily Harbuck completed her Master of Business Administration (M.B.A.) in Retail Marketing at the University of Arkansas from 2015 to 2017. She also holds a Bachelor of Business Administration (B.B.A.) degree in Marketing from the University of Arkansas, which she earned between 2007 and 2011.
Business Development Experience at Acosta Sales & Marketing
Before joining General Mills, Emily Harbuck worked at Acosta Sales & Marketing as a Business Development Manager. She held this position from 2013 to 2015 at the Bentonville, Arkansas office. During her tenure, she focused on enhancing business relationships and driving growth metrics for the company's clients.
Achievements in Brand Management and Innovation
While at General Mills, Emily Harbuck led the launch of a new product line within the Betty Crocker & Dry Baking category, which focused on innovative baking solutions. She played a key role in the rebranding strategy for Betty Crocker, resulting in a significant increase in brand engagement. Additionally, she developed a successful marketing campaign for a new Betty Crocker product that exceeded sales targets by 20%, collaborated with cross-functional teams to introduce sustainable packaging solutions, and received an internal award for outstanding performance in driving innovation.