Emily Matthews
About Emily Matthews
Emily Matthews is the Retail Growth Manager at Good Measure, currently working at General Mills. She has extensive experience in marketing and brand planning, having previously worked at Meijer and other companies in various marketing roles.
Current Role at General Mills
Emily Matthews is currently employed as a Retail Growth Manager at Good Measure, a brand under General Mills. Her role involves overseeing and implementing strategies for retail growth, aimed at enhancing market presence and maximizing sales performance for the brand.
Previous Roles at Meijer
Before joining General Mills, Emily Matthews accumulated substantial experience at Meijer, a major Midwestern retail chain. She served as a Performance Marketing Manager from 2015 to 2022, where she was responsible for driving marketing initiatives to enhance the company's performance. Prior to that, she worked as a Brand Planner from 2014 to 2015 and as a Marketing Specialist from 2012 to 2014 in the Greater Grand Rapids, Michigan Area. These roles gave her extensive experience in brand management and marketing strategies.
Early Career Positions
Emily Matthews' early career was marked by a range of roles in different companies. She worked as a Project Coordinator at Reagan Marketing + Design from 2010 to 2012 and as an Assistant Account Manager at PureEquator Design for six months between 2009 and 2010. She also held the position of Account Coordinator at Rhea + Kaiser for nine months from 2008 to 2009 and served as a Traffic Coordinator at GTB for eight months in 2008. In 2007, Emily started her professional journey as a Marketing Intern at Capstone Financial for five months.
Educational Background
Emily Matthews studied Advertising at Michigan State University, where she earned her Bachelor of Arts from 2004 to 2007. Additionally, she attended the University of London, where she studied Mass Media for 11 months in 2006. Her educational background has equipped her with a strong foundation in advertising and media studies.
Skills and Expertise
Emily Matthews brings a diverse set of skills to her professional roles. She has expertise in competitive analysis and direct mail, which are critical for driving marketing strategies. In addition, she possesses skills in meeting facilitation and photography, which aid in her ability to manage projects and create compelling visual content. Emily also has experience in print production and publicity, and she has a background in radio and website production.