Emily Vasington
About Emily Vasington
Emily Vasington is an Associate Brand Manager at General Mills, overseeing Gold Medal Flour, Bisquick, and ECommerce. She has a diverse background in brand and digital product management, with experience at Whirlpool Corporation and Jones Road Beauty, and holds an MBA from Harvard Business School.
Current Role at General Mills
Emily Vasington is currently serving as an Associate Brand Manager at General Mills. In her role, she oversees brands like Gold Medal Flour and Bisquick, and is also responsible for ECommerce initiatives. Her responsibilities include developing and executing marketing strategies that enhance brand presence and drive online sales.
Previous Experience in Marketing and Brand Management
Before joining General Mills, Emily Vasington held several notable positions at Whirlpool Corporation. From 2018 to 2020, she was the Associate Digital Product Manager for Internet of Things. Prior to that, she worked as the Assistant Brand Manager for the Maytag brand from 2016 to 2018. Additionally, she gained initial experience as a Brand Management Intern for Shopper Marketing at Whirlpool in 2015. These roles have equipped her with substantial experience in digital product management and brand enhancement.
Educational Background
Emily Vasington achieved her Master in Business Administration (MBA) from Harvard Business School in 2022. She also holds a Bachelor’s of Science degree in Marketing from The University of Connecticut School of Business, obtained in 2016. Additionally, she earned a Certificate in Global Management from Grenoble Ecole de Management in 2014. This robust educational background has provided her with a strong foundation in marketing and global business management.
Notable Achievements at General Mills
During her tenure at General Mills, Emily Vasington has led initiatives that contributed significantly to brand growth and customer engagement. She spearheaded the rebranding of Bisquick, which resulted in a 15% increase in market share. She also developed a successful digital marketing campaign for Gold Medal Flour, leading to a 20% boost in online sales. In recognition of her outstanding performance, she received the 'Rising Star' award in 2023.
Participation in Mentorship Programs
Emily Vasington is actively involved in General Mills' mentorship program, where she guides and supports new hires in brand management and digital marketing. Her participation in this program demonstrates her commitment to fostering growth and development within the company, as she shares her extensive industry knowledge and experience with emerging professionals.