Emma Eriksson
About Emma Eriksson
Emma Eriksson is the Vice President of Marketing at General Mills Canada, with a strong background in consumer-first marketing strategies and a history of driving award-winning campaigns.
Current Title at General Mills
Emma Eriksson currently holds the position of Vice President Marketing at General Mills Canada. Based in the Toronto, Canada Area, she is responsible for overseeing the company's marketing strategies and driving growth through innovative and consumer-first approaches.
Previous Roles at General Mills
Before becoming Vice President Marketing, Emma held several key positions within General Mills Canada. She served as Marketing Director from 2015 to 2017 and from 2006 to 2015. Prior to that, she was the Marketing Manager from 2001 to 2006 and the Sales Planning Manager from 2000 to 2001. Her career at General Mills spans over two decades, highlighting her deep expertise and commitment to the organization.
Educational Background
Emma Eriksson holds a Master of Science in Business Administration from the Stockholm School of Economics, where she studied Commerce. She completed her degree from 1990 to 1995, providing her with a strong foundation in business and marketing principles.
Key Initiatives and Achievements
Throughout her tenure at General Mills Canada, Emma has led the launch of several new product lines in the Cereal, Snacks, Meals & Baking, and Mexican business units. She also oversees the company's eCommerce strategy and the Marketing Centre of Excellence. Her leadership has been crucial in driving award-winning campaigns and achieving outstanding financial results and growth for the company.
Commitment to Team Development
Emma is dedicated to fostering high-performing teams and bringing out the best in her colleagues. Her leadership style emphasizes collaboration and innovation, making her a key figure in nurturing talent and driving collective success within General Mills Canada.