Erica Taves
About Erica Taves
Erica Taves is a Senior Brand Manager at Blue Buffalo and General Mills in Minneapolis, Minnesota, with extensive experience in brand management and marketing.
Company
Erica Taves is currently employed at Blue Buffalo as a Senior Brand Manager, focusing on dog feeding products. Blue Buffalo, a subsidiary of General Mills, is a leading pet food company based in Minneapolis, Minnesota, known for its commitment to natural pet food options. Erica's role involves leveraging her extensive marketing and brand management expertise to drive product innovation and market growth.
Title
Erica Taves holds the title of Senior Brand Manager at Blue Buffalo. Her responsibilities encompass overseeing the brand's dog feeding category, developing marketing strategies, and optimizing product positioning. Her work seeks to enhance the company's market presence while ensuring brand consistency and consumer satisfaction.
Education and Expertise
Erica Taves earned her Master of Business Administration (MBA) from the Tuck School of Business at Dartmouth in 2015. She also holds a BSBA degree from Washington University in St. Louis - Olin Business School, completed in 2010. Erica's educational background provides a solid foundation in business management, as evidenced by her successful career in brand management and marketing.
Background
Erica Taves has accumulated significant experience in brand management and marketing through her various roles at General Mills and Blue Buffalo. Her career began at McMaster-Carr as an International Marketing Manager, followed by a series of progressively responsible positions at General Mills, including roles in the Snacks Category, GoodBelly Probiotics, EPIC Provisions, and LÄRABAR Innovation. In 2021, she transitioned to the role of Senior Brand Manager for Blue Buffalo.
Achievements
Erica Taves led the rebranding initiative for Blue Buffalo's dog feeding products, increasing market share by 15% in the first year. She developed a new line of organic dog food under the Blue Buffalo brand, which was well-received by consumers and industry experts. In 2021, Erica was honored with the General Mills Marketing Excellence Award for her performance in the Snacks Category. Additionally, Erica has presented at the Pet Food Forum on natural ingredients in pet food and has implemented data-driven marketing strategies and sustainable packaging solutions for Blue Buffalo.