Erin Baumgarten
About Erin Baumgarten
Erin Baumgarten is the Senior Brand Experience Planner for Nature Valley at General Mills, known for her successful digital marketing campaigns and contributions to sustainability initiatives.
Company
Erin Baumgarten is currently working at General Mills. She holds the position of Senior Brand Experience Planner for the Nature Valley brand. General Mills, a multinational manufacturer and marketer of branded consumer foods, provides Erin a platform to leverage her extensive marketing and communications expertise.
Title
Erin Baumgarten is the Senior Brand Experience Planner for Nature Valley at General Mills. Her role involves planning and executing brand strategies that align with Nature Valley's sustainable and eco-friendly initiatives.
Professional Experience at General Mills
Erin Baumgarten has held various roles at General Mills. From 2018 to 2019, she was the Brand Experience Planner for Fiber One, Protein One, and Treat Bars. Prior to that, she worked as a Marketing Communications Planner for Totino's from 2016 to 2018. In 2015, she served as a Marketing Communications Intern for Owned Media and Publishing.
Early Career and Roles at University of Wisconsin-Madison
Before joining General Mills, Erin Baumgarten worked at the University of Wisconsin-Madison. She was an Instructional Specialist for Human Resource Management at Wisconsin School of Business for nine months in 2015-2016. She also worked as an Organization Development Consultant & Marketing Team Coordinator at the Center for Leadership & Involvement from 2014 to 2016, as well as a Marketing Intern in 2014 at the same center. Additionally, she served as an Information Guide Supervisor for Campus and Visitor Relations from 2014 to 2015.
Education and Expertise
Erin Baumgarten studied at the University of Wisconsin-Madison. She completed her Bachelor of Business Administration (BBA) with a focus on Marketing and Management and Human Resources, from 2012 to 2016. Her academic background underpins her professional expertise in brand experience planning and marketing communications.
Achievements in Marketing and Brand Development
Erin Baumgarten led a rebranding initiative for Nature Valley, emphasizing sustainability and eco-friendly packaging. She developed and executed a successful digital marketing campaign that boosted online engagement by 25%. She also coordinated cross-functional teams to launch a new Nature Valley product, achieving a top market position within six months. In recognition of her exceptional work, Erin received the General Mills Marketing Excellence Award in 2020.
Industry Contributions
Erin Baumgarten presented at the 2021 Brand Innovators Summit. She spoke on the topic of 'Building Authentic Brand Experiences in the Digital Age,' sharing insights from her experience in brand development and digital marketing.