Euan Kilpatrick
About Euan Kilpatrick
Euan Kilpatrick is the Senior Category Manager for Homebaking, Pastry & Canned Veg at General Mills in Uxbridge, London, with extensive experience in category management, shopper insight, and business development.
Current Role at General Mills
Euan Kilpatrick is currently the Senior Category Manager for Homebaking, Pastry & Canned Veg at General Mills, located in Uxbridge, London. He is responsible for developing and executing the Category Growth Strategy & Vision within these product areas. Kilpatrick collaborates closely with Top 6 Grocery customer teams to provide insight-driven ranging and merchandising recommendations using multiple data platforms, including Nielsen, dunnhumby, and SIP. His work supports key brands such as Betty Crocker, Jus Rol, and Green Giant.
Previous Positions at General Mills
Prior to his current role, Euan Kilpatrick held multiple positions at General Mills. From 2017 to 2019, he served as the Category Manager for Mexican & World Foods in Uxbridge, London. Earlier, between 2015 and 2017, he managed seven categories for Co-op, Convenience & Discounters, also in Uxbridge. In these roles, Kilpatrick was a key player in delivering first-class category guidance for business planning.
Career Experience at Nielsen
Before joining General Mills, Euan Kilpatrick worked at Nielsen in various roles. From 2008 to 2014, he was the Senior Business Development Manager in Oxford, where he focused on expanding business opportunities. Prior to that, he served as Client Team Leader from 2005 to 2008 and as a Consumer & Insight Consultant from 2001 to 2005, also based in Oxford. These positions allowed him to develop a strong foundation in category management, shopper insights, and client relations.
Educational Background
Euan Kilpatrick has a solid educational background with a BSc (Hons) in Sociology & Social Research from Northumbria University. In addition, he holds a Diploma from the Market Research Society (CMRS), also awarded by Northumbria University. This academic training provided him with critical skills in market research and social analytics, essential for his career in category management and business development.
Key Skills and Expertise
Euan Kilpatrick is known for his strong track record in Category Management, Category Strategy, Shopper Insight, Sales Success, Account Management, and People Development. He is a persuasive communicator and effective project manager with an in-depth understanding of the grocery industry, shoppers, retailers, and product categories. His experience and skills make him a vital contributor to the teams and projects he is involved in.