Eve Lim Chia Keng
About Eve Lim Chia Keng
Eve Lim Chia Keng is the Regional Demand Planning Manager for Southeast Asia at General Mills, based in Singapore, with over 10 years of experience in supply chain and procurement.
Current Role as Regional Demand Planning Manager, SEA
Eve Lim Chia Keng is currently serving as the Regional Demand Planning Manager, SEA at General Mills in Singapore, a position she has held since May 2021. In this role, she leads the consensus volume planning activities for prominent brands such as Häagen-Dazs, Nature Valley, Betty Crocker, Old El Paso, and Wanchai Ferry within the South East Asia market.
Previous Experience at General Mills
Before assuming her current role, Eve served as the Regional Sourcing Lead at General Mills. She held this position from 2019 to 2021 in Kuala Lumpur, Malaysia. Her primary responsibilities included implementing sourcing strategies and optimizing procurement processes to enhance cost efficiencies across various categories.
Roles at Nestlé
Eve Lim Chia Keng worked at Nestlé in different capacities over a period of four years. From 2017 to 2019, she served as a Procurement Business Partner and Procurement Specialist. Additionally, she held the role of Senior Strategic Buyer from 2015 to 2017, focusing on improving procurement strategies and fostering supplier partnerships.
Experience at Samsung Electronics
Eve accrued substantial experience at Samsung Electronics, starting her career as a Purchaser from 2007 to 2010 in Port Klang. She subsequently advanced to Senior Purchaser from 2010 to 2012 and then to Assistant Purchasing Manager from 2012 to 2015. Throughout these roles, she honed her skills in purchasing management, procurement, and strategic sourcing.
Academic Background
Eve Lim Chia Keng holds a Bachelor's degree in Mathematics and Economics from Universiti Malaysia Sabah, which she obtained following a three-year course of study from 2004 to 2007. Her academic background provides a strong foundation in quantitative analysis and economic theory, which she applies in her professional roles.
Specialized Knowledge in Supply Chain Management
With over a decade of experience in supply chain and procurement, Eve integrates advanced supply chain management concepts into her work. These include Holistic Margin Management (HMM), Total Cost of Ownership (TCO), Total Delivered Cost (TDC), Should Cost Model, and Purchase Price Variance (PPV). Her expertise in these areas supports her in driving cost improvement strategies and efficient sourcing decisions.