Fabyenne Renard
About Fabyenne Renard
Fabyenne Renard is the Head of Europe and Australia ECommerce Category Strategy at General Mills, based in Nyon, Switzerland. She has extensive experience in marketing and e-commerce, having previously held various leadership roles at Procter & Gamble and Yoplait.
Current Title and Company
Fabyenne Renard is currently the Head of Europe and Australia ECommerce Category Strategy at General Mills, based in Nyon, Switzerland. In this role, she leads eCommerce initiatives across Europe and Australia, focusing on developing guidances, playbooks, and training while promoting digital and omnichannel culture transformations.
Previous Roles and Experience
Before joining General Mills, Fabyenne Renard held various significant positions with a focus on marketing and strategy. At Procter & Gamble, she served in multiple roles including Omnichannel Shopper Experience Leader for Global Haircare from 2015 to 2018, Trade Marketing Group Manager for Europe Feminine Care from 2012 to 2015, Marketing Strategy and Planning Group Manager for Global Cosmetics from 2010 to 2012, Account Director for Intermarche & Netto from 2007 to 2010, and Senior Category Manager for Home Care from 2006 to 2007. Additionally, she worked at Gillette as Category Development Leader for Grooming and Oral Care from 2003 to 2006.
Education and Certifications
Fabyenne Renard pursued her higher education at Université Jean Moulin (Lyon III), where she achieved a DESS in Marketing in 1993. Prior to this, she studied Communication and obtained an MST from Université Paris 13 in 1992 and a DEUG from Université Paris-Sorbonne in 1990. She also holds a certification in Shopper and eShopper psychology.
Early Career and Yoplait
Fabyenne Renard’s early career began at Yoplait, where she held several roles from 1996 to 2003. She started as an Associate Brand Manager for Fruit Yogurt & Desserts, transitioned to Junior Brand Manager for Creme Fraiche, and later became Brand Manager for Petits Filous. Eventually, she rose to the position of Senior Marketing Manager for the North America Franchise, showcasing her steady growth within the company.
Professional Focus and Achievements
Fabyenne Renard has extensive experience working with over 20 different markets, with major focus areas including China, the US, Japan, and Western Europe. At General Mills, she is responsible for the regional eCommerce Center of Excellence and leads the e-Business Sales Capabilities Road Map in collaboration with IT and Consumer Intelligence. She has been pivotal in promoting seamless shopper experiences and digital transformations for brands like Yoplait, Old El Paso, Haagen Dazs, and Nature Valley, focusing particularly on markets in the UK, France, Australia, and Spain.