Florent Salmeron
About Florent Salmeron
Florent Salmeron is a Category Manager Enseigne at General Mills in Boulogne-Billancourt, Île-de-France, France. He has extensive experience in various roles across multiple companies and holds several academic qualifications from prestigious institutions.
Company
Currently, Florent Salmeron works at General Mills as a Category Manager Enseigne in Boulogne-Billancourt, Île-de-France, France. His role includes analyzing the performance of Häagen Dazs and Nature Valley brands in major French retail chains, such as Carrefour, U, Provera, and Picard. He develops category and business plans tailored to specific clients and oversees the execution of brand plans at the retail level.
Title
Florent Salmeron holds the position of Category Manager Enseigne at General Mills. He has a strong background in category management, client analysis, and performance oversight, particularly in the retail sector. His responsibilities involve developing tailored business plans and ensuring the effective execution of brand plans in retail environments.
Background
Florent Salmeron has a diverse professional background. Before his current role at General Mills, he served as a Compte-clé Junior and Compte-clé secteur within the same company. Prior to joining General Mills, he worked as a Business Analyst at JACOBS DOUWE EGBERTS in Paris and as a Marketing Analyst at STEF. He also held positions as a Commercial sédentaire at Schneider Electric, Assistant achats at SPIT, and Assistant commercial at NORBERT DENTRESSANGLE LOGISTICS UK LTD. His career began as an Agent de production at VALRHONA.
Education and Expertise
Florent Salmeron has a comprehensive educational background. He obtained an Executive online certificate in Strategy from HEC Paris in 2019 and an ICCF in Finance from the same institution in 2018. He studied Sciences de Gestion through an Erasmus exchange at Universidad Carlos III de Madrid in 2013. Additionally, he earned a Master Grande Ecole in Marketing from NEOMA Business School in 2015 and a Licence in Sciences de Gestion from IAE Lyon in 2012. He also holds a BTS in Commerce International from Sainte-Marie Lyon, obtained in 2011, and studied History at Université Lyon 3 through a preparatory literary course.