Gabriela Solis
About Gabriela Solis
Gabriela Solis is the Sr. Associate Brand Manager for Reese’s Puffs at General Mills, known for leading a successful marketing campaign that increased sales by 15% in early 2023.
Current Role at General Mills
Gabriela Solis currently holds the position of Sr. Associate Brand Manager at General Mills. In this role, she oversees the brand management for Reese’s Puffs. Her responsibilities include developing and implementing marketing strategies to enhance brand visibility and drive sales growth.
Previous Positions at General Mills
Before her current role, Gabriela Solis served as the Associate Brand Manager for Fruit Snacks at General Mills from 2021 to 2022. Additionally, she was an Associate Brand Manager Intern, also focused on Fruit Snacks, for a duration of two months in 2020. Both roles were based in Minneapolis, Minnesota, United States.
Past Experience in Various Companies
Gabriela Solis has accumulated diverse industry experience. She worked as a Graduate Research Assistant at ATDC from 2019 to 2021 in Greater Atlanta Area. Prior to that, she was a Marketing Specialist at Emphasys Software from 2017 to 2019 in Miami/Fort Lauderdale Area and an Account Assistant at Diamond Public Relations for seven months from 2016 to 2017. She also held the role of Brand Specialist at The Kraft Heinz Company, where she was the Planters Peanutter and NUTmobile Spokesperson from 2015 to 2016.
Academic Background
Gabriela Solis has a Master of Business Administration - MBA, with a focus on Marketing and Managing Innovation & Technology from the Georgia Institute of Technology Scheller College of Business, completed from 2019 to 2021. She earned her Bachelor of Business Administration - BBA, in International Business, Management, and Marketing from Florida International University, where she studied from 2010 to 2015.
Key Contributions and Recognitions
Gabriela Solis led a successful marketing campaign for Reese’s Puffs that resulted in a 15% increase in sales within the first quarter of 2023. She received the 'Rising Star' award at General Mills for her outstanding performance in brand management in 2022. Furthermore, she was a guest speaker at the 2023 Miami Marketing Summit, where she discussed innovative strategies in brand management.
Volunteer and Editorial Roles
Gabriela Solis volunteers as a mentor for young professionals through the Miami Marketing Association's mentorship program. She has also contributed to academic literature, publishing an article in the Journal of Brand Management on the impact of digital marketing on consumer behavior in 2021.