Gabrielle Chaix
About Gabrielle Chaix
Gabrielle Chaix is a Senior Product Manager at General Mills, leading marketing strategies for Old El Paso and Géant Vert. She has extensive experience in product management and marketing, having worked with brands like Haagen-Dazs, Nature Valley, Lay's, and Scholl Mass Market.
Company
Gabrielle Chaix is currently employed at General Mills, where she serves as the Chef De Produit Senior for Old El Paso & Géant Vert. General Mills is a renowned global food company known for its wide array of consumer food brands. At General Mills, Gabrielle leads key marketing strategies and product management efforts for these two iconic brands.
Title
Gabrielle Chaix holds the title of Chef De Produit Senior for Old El Paso & Géant Vert at General Mills. In this role, she is responsible for overseeing the marketing initiatives and strategic direction for both brands, ensuring their continued growth and market presence.
Education and Expertise
Gabrielle Chaix has a strong educational background in management and marketing. She earned a Master in Management & Marketing from the University of Bradford in 2019. She also studied Strategy & Marketing at emlyon business school, achieving a Master in Management from 2016 to 2019. Her foundational knowledge in management was built during her time at Université Paris Dauphine - PSL, where she earned a Bachelor in Management from 2011 to 2014.
Background
Gabrielle Chaix has a diverse and extensive background in marketing and product management. She worked at General Mills as a Chef de produit for Haagen-Dazs/Nature Valley from 2021 to 2023 and as a Chef de produit junior for Haagen-Dazs in 2021. Additionally, she served as Responsable de secteur at PepsiCo from 2020 to 2021 and as Assistante Chef de produit Lay's in 2019. Her early career also included roles at RB, Dell EMC, Bouygues Immobilier, Fnac, and France Télévisions Publicité, where she gained valuable experience in brand management, analysis, and accounting.
Achievements
Gabrielle Chaix led the marketing strategy for Old El Paso & Géant Vert starting in February 2023. She successfully managed marketing campaigns for Haagen-Dazs and Nature Valley during her tenure at General Mills. Her role at PepsiCo involved significant sector management responsibilities, and she contributed to the product management of Lay's during her internship. Gabrielle's earlier work includes executing key analytical and financial tasks at Dell EMC, Bouygues Immobilier, Fnac, and France Télévisions Publicité, demonstrating her wide-ranging capabilities across different facets of business operations.