Gary Langan
About Gary Langan
Gary Langan is the Regional Category Manager at General Mills, focusing on category vision and strategy in Europe and Australia. He has extensive experience in category management and strategy development, with a background in revenue growth and commercial marketing from Coca-Cola Enterprises.
Current Role at General Mills
Gary Langan currently serves as the Regional Category Manager for General Mills in the EUAU region. He has been instrumental in developing category vision and strategy across key territories in Europe and Australia since 2019. His role involves understanding local market opportunities and retailer needs to influence regional brand strategies, championing the voice of the customer and the shopper to deliver mutually beneficial outcomes.
Previous Roles at General Mills
Prior to his current role, Gary Langan worked as a Category Strategy Manager for General Mills from 2017 to 2019 in Uxbridge. In this role, he was responsible for developing strategic initiatives to enhance category performance. From 2015 to 2017, he was the Senior Category Development Manager at General Mills, also based in Uxbridge, focusing on strategic development at the category level.
Experience at Coca-Cola Enterprises
Gary Langan has an extensive background with Coca-Cola Enterprises, having held various roles from 1997 to 2015. Notably, he served as Revenue Growth Manager from 2013 to 2015 and as Commercial Marketing Manager from 2009 to 2013, both in Uxbridge. Earlier roles included Marketing Manager, Key Account Manager, and Category Manager among others, indicating a progressive career in revenue growth and commercial marketing.
Education and Expertise
Gary Langan studied Business Economics with Marketing at the University of the West of Scotland, where he earned his Bachelor's Degree between 1992 and 1996. His academic background laid the foundation for his career in category management and strategy development, areas in which he has gained extensive experience across Europe and Australia.
Category Management and Strategy Development
Gary Langan is noted for his extensive experience in category management and strategy development. He has focused on understanding local market opportunities and retailer needs to influence regional brand strategies. His roles have consistently involved championing the voice of the customer and the shopper to deliver mutually beneficial outcomes.