Gena Sylvester
About Gena Sylvester
Gena Sylvester is a Marketing Manager for Business and Consumer Strategy at General Mills' Cereal Portfolio and an Account Manager at Pinterest. She has held various marketing roles at General Mills, Google, and Microsoft, and has a background in finance and communications.
Title at General Mills
Gena Sylvester holds the position of Marketing Manager for Business and Consumer Strategy, specifically for the cereal portfolio, at General Mills. She is involved in managing marketing strategies, consumer engagement, and brand development for the company's cereal products. Her role encompasses overseeing strategic planning and execution to drive product growth and market penetration.
Role at Pinterest
Since January 2019, Gena Sylvester has been employed as an Account Manager at Pinterest. In this capacity, she is responsible for managing client accounts, developing advertising strategies, and ensuring client satisfaction. Her role includes optimizing Pinterest's marketing solutions to meet the needs of business clients and fostering strong relationships with them.
Work Experience at General Mills
Prior to her current role, Gena Sylvester held several positions at General Mills. From 2017 to 2018, she served as an Associate Marketing Manager for Nature Valley consumer marketing. She also worked as an Associate Marketing Manager for meals brand strategy and innovation from 2016 to 2017. Additionally, she was an Associate Marketing Manager for brand strategy and activation in Mississauga, Ontario from 2014 to 2015 for four months.
Past Experience in Tech Companies
Gena Sylvester has experience working in the tech industry. She was an Associate Product Marketing Manager Co-op at Google in 2013 for three months. Prior to that, she worked at Microsoft as an Integrated Marketing and Communications Associate from 2012 to 2013 for eight months. These roles involved developing marketing strategies and integrated communication plans within the tech sector.
Educational Background
Gena Sylvester attended Wilfrid Laurier University from 2010 to 2014. During her time at the university, she gained foundational knowledge and skills that have contributed to her successful career in marketing and business development.
Early Career and Internships
Gena Sylvester's early career features a variety of roles and internships. She interned at Capital Communications Company, Student 2 Future, and served as Vice President of Finance at the Canadian Foundation for AIDS Research. Additionally, she held leadership roles such as President of Bricker House Council and Events Coordinator for the Association of Black Students from 2010 to 2011.