Geoff Johnson
About Geoff Johnson
Geoff Johnson is the Senior Director of Brand Experience at General Mills in Minneapolis, Minnesota, with over 20 years of experience in consumer-centric marketing and media.
Title
Geoff Johnson is currently the Senior Director of Brand Experience at General Mills in Minneapolis, Minnesota.
Current Role at General Mills
In his current role as Senior Director of Brand Experience at General Mills, Geoff Johnson leads the Investment, Performance, and Operations team. He oversees media and promotional activations for North American brands and is responsible for digital and programmatic marketing, as well as associated technology. Geoff also leads internal production capabilities and associated marketing operations teams.
Past Roles at General Mills
Geoff Johnson has held various significant roles at General Mills, illustrating his extensive experience in marketing and media over more than two decades. He was previously the Director of U.S. Media & Marketing Operations (2014-2017), Director of Food Content & Digital Marketing (2011-2014), Director of Digital Marketing (2006-2011), and held multiple promotion marketing manager positions from 2000 to 2006. His journey at General Mills started as a Senior Promotion Planner for Betty Crocker in 1998.
Board Member Experience
Geoff Johnson served as a Board Member at Mill City, a Division of City & County Credit Union, from 2013 to 2018 in Minneapolis, Minnesota. His five-year tenure on the board likely provided him with valuable insights and additional experience in community and financial organization operations.
Educational Background
Geoff Johnson holds a Master of Science degree in Integrated Marketing Communication from Northwestern University. Additionally, he earned a Bachelor of Arts in Advertising/Marketing from Iowa State University. This educational foundation underpins his comprehensive understanding and execution of marketing strategies.