Gessica Sponchiado
About Gessica Sponchiado
Gessica Sponchiado is a Marketing Manager at General Mills in São Paulo, Brazil, with a diverse background in brand management and marketing roles across various companies.
Marketing Manager at General Mills
Gessica Sponchiado currently serves as a Marketing Manager at General Mills in São Paulo, Brazil. In her role, she is responsible for leading the roll-out of marketing campaigns, integrating various channels including TV, digital, PR, and points of sale displays. One notable project under her guidance is the 'Vamos Temperar?' campaign featuring Rodrigo Hilbert.
Previous Roles in Marketing and Brand Management
Before joining General Mills, Gessica worked at SAVENCIA as a Brand Manager from 2019 to 2021. She also held the position of Brand Manager at Danone from 2018 to 2019. Her career in brand management and marketing started earlier, with roles at Equilibrium Latam as both Gerente de Projetos and Coordenadora de Novos Negócios. Additionally, she spent several years at Nestlé in various capacities, including Analista de Marketing & Comunicação.
Educational Background in Marketing and Nutrition
Gessica Sponchiado has a strong educational background that complements her extensive professional experience. She completed her Pós Graduação in Gestão de Negócios com Ênfase em Marketing from ESPM Escola Superior de Propaganda e Marketing between 2016 and 2018. Prior to that, she earned a Bacharelado em Nutrição from Universidade de São Paulo, and a Técnica em Nutrição & Dietética from ETEC Getúlio Vargas.
Experience in Event Organization and Sales
Gessica has also built a solid foundation in event organization and sales throughout her career. Her experience includes coordinating events and trade actions at points of sale, and interfacing with sales teams for training and visits. She worked as Coordenadora de Eventos e Vendas at CNA Ensino de Línguas from 2008 to 2009, where she honed her skills in these areas.
Certifications and Additional Experience
In addition to her formal education and professional roles, Gessica holds an English proficiency certification from IELTS, obtained in 2015. She also completed a cultural exchange program in Toronto, Canada, the same year. Her diverse experiences and certifications have contributed to her comprehensive skill set in marketing, brand management, and communications.