Gilles Amherdt
About Gilles Amherdt
Gilles Amherdt is the Directeur du Support et de la Formation des Ventes at General Mills, overseeing sales support and training since June 2016. He has extensive experience in customer business intelligence, key account management, and marketing development.
Company
Gilles Amherdt is currently employed at General Mills. He has an extensive tenure with the company, having joined in 1998. Throughout his career at General Mills, he has held multiple significant roles, contributing to his deep understanding of the company's operations and strategic objectives.
Title
Gilles Amherdt holds the position of Directeur du Support et de la Formation des Ventes at General Mills. This role involves overseeing sales support and training, ensuring the efficiency and effectiveness of the company's sales force.
Education and Expertise
Gilles Amherdt has a strong educational background in marketing and agronomy. He earned his Master's degree in Marketing from ESSEC in 1987. Prior to that, he studied Soil Science and Agronomy at Université des Sciences et Technologies de Lille (Lille I), obtaining a Maîtrise de Sciences et Techniques from 1984 to 1986. This academic foundation has contributed to his expertise in business intelligence, customer relationship management, and trade operations.
Background
Gilles Amherdt's career at General Mills spans over two decades, beginning in 1998 as Directeur du développement MKG. He advanced to the role of Directeur d'enseigne, where he focused on key account management from 2000 to 2005. He then served as Customer Business Intelligence Manager for France, Benelux, and Italy from 2005 to 2016. Since June 2016, he has been leading the sales support and training department, leveraging his extensive experience to enhance the company's sales operations.
Achievements
Throughout his career at General Mills, Gilles Amherdt has overseen the implementation of Business Intelligence (BI) and Customer Relationship Management (CRM) tools, managed trade operations including OP customers, point-of-sale advertising (PLV), animations, furniture, and incentive programs, and directed sales force training. His expertise in these areas has played a critical role in strengthening General Mills' market position and operational efficiency.