Gini Mines (Née Sharvill)
About Gini Mines (Née Sharvill)
Gini Mines is the Global Brand Experience Director for Häagen-Dazs and International GM Brands at General Mills, with a rich background in marketing and brand management across various prestigious companies.
Current Position at General Mills
Gini Mines currently serves as the Global Brand Experience Director at General Mills, overseeing Häagen-Dazs and International GM Brands. In this role, she is responsible for shaping and enhancing the brand experience on a global scale. Additionally, her role was expanded in 2021 to include leading best-in-class creativity across General Mills brands internationally.
Past Roles in the Marketing and Advertising Industry
Gini Mines has held significant roles in reputable companies within the marketing and advertising industry. She served as the Senior Brand Manager for Skincare at L'Oréal from 2014 to 2016, managing brands such as Skinceuticals, Vichy, and La Roche-Posay. Previously, she worked at Procter & Gamble as an Assistant Brand Manager from 2012 to 2014, handling numerous million-dollar brands including Oral-B, Duracell, and Always.
Educational Background
Gini Mines studied at the University of Oxford, where she earned a Master of Arts in English and Modern Languages (French) from 2007 to 2011. Prior to this, she attended Sir Roger Manwood's School from 1999 to 2006.
Key Achievements and Recognitions
Throughout her career, Gini Mines has garnered several accolades. She was a Marketing Academy Scholar from 2018 to 2019 and won the Future Leader Award from WACL during the same period. Under her leadership, Häagen-Dazs won 9 industry awards for its Covid-19 response campaign in 2020, including the GrandPrix at the Drum and the TimeOut TimeIn award. Additionally, she judged the Women in Marketing Awards in 2019.
Contributions to Industry Events and Mentorship
Gini Mines has actively contributed to the marketing industry through various initiatives. She co-led the Marketing Academy Foundation's 'Leadership Live' Conference, raising over £20k to support accessibility and diversity in UK marketing. She has also been a keynote speaker at the Youth Marketing Summit in 2018 and mentors through programs such as BLOOM, The Marketing Academy Foundation, AdLand Mentoring Scheme, and Oxford University Careers.