Giota Roumpi
About Giota Roumpi
Giota Roumpi is the Category & Shopper Activation Coordinator for East Europe at General Mills, focusing on Häagen-Dazs and Old El Paso brands.
Current Position at General Mills
Giota Roumpi currently holds the position of Category & Shopper Activation Coordinator East Europe for Häagen-Dazs and Old El Paso at General Mills in Greece. In her role, she is responsible for proposing and developing point-of-sale (POS) materials to support brand and new product launches. Her coordination efforts aim to maintain alignment and share best practices among different markets in East Europe, ensuring ongoing commercial success. Additionally, she monitors brand performance and manages the below-the-line (BTL) budget for all markets in the region.
Previous Experience at AB VASSILOPOULOS
From 2016 to 2018, Giota Roumpi worked as a Junior Category Manager at AB VASSILOPOULOS in Greece. During her time there, she gained valuable experience in category management, contributing to the development and execution of category strategies to enhance market position and profitability.
Background in Product Management at Leroy Merlin
Before her tenure at AB VASSILOPOULOS, Giota Roumpi worked at Leroy Merlin for a total of nearly three years. She first joined the company as a Business Development Intern from 2013 to 2014, followed by her role as Assistant Product Manager from 2014 to 2016. Her responsibilities included assisting in product management and development initiatives, gaining insights into retail and business development strategies.
Early Career and Marketing Trainee at Numil
Giota Roumpi began her professional career with a marketing trainee position at Numil, where she worked from 2010 to 2011. This role provided her with a foundation in marketing principles and practices, which she has built upon throughout her career.
Educational Background in Business Administration and Marketing
Giota Roumpi holds a Master in Business Administration (MBA) from Athens University of Economics and Business, completed between 2012 and 2014. She also earned a degree in Marketing and Communication from the same university, graduating in 2011. Her academic background has equipped her with the knowledge and skills necessary for her roles in category management, product development, and marketing activation.