Giselle De La Rosa
About Giselle De La Rosa
Giselle De La Rosa is the Brand Manager & Cereal Brand Development Lead at General Mills in Guaynabo, Puerto Rico, with a history of roles at Mondelēz International and Kraft Foods.
Professional Experience
Giselle De La Rosa is currently working at General Mills as the Brand Manager & Cereal Brand Development Lead in Guaynabo, Puerto Rico. She has an extensive career history with Mondelēz International and Kraft Foods. At Mondelēz, she held positions such as Category Planning Manager and Regional Brand Manager across different product lines from 2011 to 2020. Prior to her tenure at Mondelēz, she worked at Kraft Foods and MARS Caribe y Centroamérica, where she held various brand management roles focused on confectionery, cheese, grocery, and pet care products.
Achievements in Brand Management
During her tenure at General Mills, Giselle De La Rosa led the successful launch of a new cereal product line that achieved a 15% market share within the first year. Additionally, she developed and implemented a digital marketing campaign that resulted in a 20% increase in online sales. Her contributions were recognized with the 'Excellence in Brand Management' award in 2022 by General Mills.
Education and Expertise
Giselle De La Rosa holds a Bachelor of Science (B.S.) in Marketing and Accounting from Villanova University, where she studied from 1999 to 2003. Her formal education laid a solid foundation for her career in brand management, enabling her to excel in various roles and industries.
Industry Contributions and Mentorship
An active mentor, Giselle De La Rosa supports junior brand managers through General Mills' leadership development program. She has also shared her expertise with a broader audience, serving as a guest speaker at the Puerto Rico Marketing Summit in 2022. There, she discussed innovative brand strategies, further establishing her as a thought leader in the field.