Greta Chizek
About Greta Chizek
Greta Chizek is the Brand Experience Manager at General Mills, focusing on mission, culture, and brand purpose. She has a diverse background in marketing and communications, with significant contributions to brand development and sustainability initiatives.
Title
Greta Chizek is the Brand Experience Manager at General Mills, focusing on Mission, Culture, and Brand Purpose.
Current Position at General Mills
As the Brand Experience Manager at General Mills, Greta Chizek is responsible for developing and executing brand strategies that align with the company's mission, culture, and brand purpose. Her work includes leading cross-functional teams to launch sustainability campaigns and mentoring junior marketing professionals.
Previous Roles at General Mills
Greta Chizek has extensive experience at General Mills, having held multiple roles. She served as Marketing Communications Assistant Manager for Mission & Brand Purpose in 2019. From 2017 to 2019, she was the Marketing Communications Assistant Manager for Nature Valley. She also held positions as Integrated Shopper Marketing Senior Planner in the Club Channel and Natural/Organic Channel in 2016, and Integrated Shopper Marketing Planner for Wholesale Retailers from 2013 to 2015. Earlier in her career at General Mills, she was an Integrated Marketing Communications Intern in 2012.
Educational Background
Greta Chizek studied at the University of Wisconsin-Madison School of Business, where she earned a Certificate in Business from 2009 to 2013. She also attended the University of Wisconsin-Madison School of Journalism & Mass Communication, graduating with a BA in Strategic Communications, Advertising, PR, and Business in 2013.
Professional Achievements
Greta Chizek led the rebranding initiative for Nature Valley, resulting in a 15% increase in brand recognition. She developed and executed a comprehensive brand purpose strategy for General Mills, aligning with the company’s core values. Additionally, she spearheaded a cross-functional team to launch a new sustainability campaign that received industry-wide recognition. Greta has published an article on brand purpose and culture in a leading marketing journal and regularly speaks at industry conferences on related topics. She also received the 'Marketing Excellence Award' at General Mills for her outstanding contributions to brand development.