Griffin Bell
About Griffin Bell
Griffin Bell is the Brand Manager for the Adult Cereal Portfolio at General Mills, based in Minneapolis, Minnesota. He has a diverse background in brand management and marketing, with notable achievements in product launches, digital campaigns, and sustainability initiatives.
Current Role at General Mills
Griffin Bell is currently working as the Brand Manager for the Adult Cereal Portfolio at General Mills. Located in Minneapolis, Minnesota, United States, Griffin is responsible for overseeing the brand strategy and growth initiatives within the adult cereal category. His role includes driving market share, developing marketing campaigns, and collaborating with cross-functional teams to innovate and optimize the product offerings.
Previous Roles at General Mills
Prior to his current position, Griffin Bell held several roles at General Mills. From 2019 to 2020, he served as the Senior Associate Brand Manager for Cinnamon Toast Crunch in Golden Valley, MN. Before that, he was the Associate Brand Manager for Cereal Innovation from 2018 to 2019. Griffin also worked as the Associate Brand Manager for the Fruit & Salty Snacks Portfolio in Golden Valley, MN, from 2017 to 2018. These roles provided him with broad experience in brand management and product development within different segments of General Mills' business.
Educational Background
Griffin Bell achieved his Master of Business Administration (MBA) with a focus on Marketing, Strategy, and Brand Management from Vanderbilt University - Owen Graduate School of Management, attending from 2015 to 2017. He also holds a Bachelor of Arts (BA) in Marketing and Management from The College of St. Scholastica, where he studied from 2007 to 2011. Griffin completed his high school education at Oconomowoc High School from 2004 to 2007.
Notable Achievements
Griffin Bell has achieved significant milestones in his career. He led the launch of a new product line within the Adult Cereal Portfolio, contributing to a 10% increase in market share. He developed and implemented a digital marketing campaign for the Chex brand that resulted in a 20% increase in online engagement. In 2021, he received the General Mills 'Marketing Excellence Award' for outstanding performance in brand management. Griffin also presented at the 2022 Brand Innovators Summit on 'Innovative Marketing Strategies in the Cereal Industry' and spearheaded a sustainability initiative for the Nature Valley Granola brand.
Experience Outside General Mills
Before joining General Mills, Griffin Bell worked as a Brand Marketing Intern at SC Johnson for the Ziploc brand in Racine, Wisconsin, for two months in 2016. He also gained experience at Ameriprise Financial Services, Inc., working as an Associate Project Manager for four years from 2011 to 2015 in the Greater Minneapolis-St. Paul Area. These roles provided him with valuable insights into brand marketing and project management, which he leveraged in his subsequent positions.