Harrison J. Smith
About Harrison J. Smith
Harrison J. Smith is a Consumer & Market Intelligence professional at General Mills, specializing in brand innovation for Blue Buffalo in Golden Valley, Minnesota.
Current Title and Role at General Mills
Harrison J. Smith holds the current title of Consumer & Market Intelligence | Brand Innovation at Blue Buffalo, a division of General Mills. In this role, he is based in Golden Valley, Minnesota, United States. Harrison leads the innovation and renovation efforts specifically for cat feeding products, aiming to uncover nascent consumer trends that inspire portfolio innovation and fresh product positioning. His work focuses on translating meaningful consumer insights into agile, integrated marketing strategies.
Past Experience at General Mills
From 2020 to 2022, Harrison J. Smith served at General Mills in the role of Consumer & Market Intelligence | Applied Analytics, Morning Foods. During his two-year tenure, also based in Golden Valley, Minnesota, he concentrated on utilizing consumer data to refine and improve product strategy within the Morning Foods sector.
Previous Positions at 84.51˚ and Procter & Gamble
Between 2017 and 2020, Harrison accumulated significant experience in consumer and market knowledge. He worked as a Senior Media Account Manager for Kroger Precision Marketing at 84.51˚ in Cincinnati, Ohio. Prior to that, he held two roles at Procter & Gamble, including positions in NA Skin Care, Olay e-Commerce, and Integrated Business Optimization. His roles at P&G lasted nearly ten months each, where he developed consumer insights to drive business decisions.
Educational Background
Harrison J. Smith has an extensive academic background. He earned his Master of Business Administration (M.B.A.) in Brand Marketing & Strategic Management from Indiana University - Kelley School of Business, from 2015 to 2017. He holds a Postgraduate Diploma in Quantitative & Statistical Techniques from the University of California, Berkeley. Harrison achieved a Bachelor of Arts (B.A.) in English Language & Literature from the University of Newcastle-upon-Tyne in 2010. He also pursued Executive Education in Innovation & Technology at Cambridge Judge Business School and earned a Higher National Diploma in Teaching English as a Second or Foreign Language from the University of Cambridge.
Career Beginnings and Other Roles
Harrison J. Smith's career includes a variety of roles across different industries. In 2016, he worked as a Management Associate Intern in the Marketing Leadership Rotation Program at Nationwide Insurance in Columbus, Ohio. Prior to that, he spent time as an Account Manager at NextRoll in the San Francisco Bay Area from 2014 to 2015. He also held various positions at SAP, including Implementation Manager and Enterprise Business Development between 2012 and 2014. His early career featured roles at EC English Language Centres and Penguin Random House.