Hassan Koaik
About Hassan Koaik
Hassan Koaik is the Shopper Marketing Manager for Gulf & Levant at General Mills in Dubai, overseeing a portfolio of brands with a turnover exceeding USD 100M.
Current Position at General Mills
Hassan Koaik serves as the Shopper Marketing Manager for Gulf & Levant at General Mills. Based in Dubai, United Arab Emirates, he manages a portfolio of brands including Betty Crocker, Pillsbury, Nature Valley, Green Giant, Haagen Dazs, and Old El Paso. These brands collectively generate a turnover exceeding USD 100 million. His responsibilities include setting brand strategies, managing marketing campaigns, and overseeing market expenditures for promotions, visibility, displays, and activations.
Previous Roles at General Mills
Before his current role at General Mills, Hassan Koaik worked as the Area Sales Manager from 2017 to 2019. Based in Dubai, he was involved in developing sales capabilities through regular workshops and training sessions with field Sales and Merchandising teams. His efforts focused on ensuring the execution of brand strategy across his jurisdiction.
Experience at Transmed
Hassan Koaik has significant experience at Transmed, where he held multiple positions. From 2015 to 2017, he served as a Key Account Manager, focusing on account management and client relationships. Prior to that, he worked as an Account Executive from 2014 to 2015, responsible for managing accounts and driving sales strategies. Both roles were based in Dubai, United Arab Emirates.
Early Career at Trust Capital S.A.L.
Hassan Koaik began his career at Trust Capital S.A.L., where he worked as a Business Development Executive from 2011 to 2014. Based in Dubai, his role involved identifying business opportunities and developing strategic relationships to drive business growth. This position laid the foundation for his subsequent roles in sales and marketing.
Academic Background
Hassan Koaik holds a Master of Business Administration (MBA) from the Lebanese American University, which he completed between 2012 and 2014. He also earned a Bachelor of Science (BS) in Banking & Finance from the same university, graduating in 2011. His academic background equips him with a strong foundation in business management, finance, and strategic planning.