Heather Conneran
About Heather Conneran
Company
Heather Conneran is currently serving as the Director of Brand Experience Platforms at General Mills. The company, located in Minneapolis, Minnesota, is known for its extensive range of food products. In her role, Heather is responsible for leading the marketing technology (Martech) stack implementation to enhance connected data and personalized customer experiences.
Title
Heather Conneran holds the title of Director, Brand Experience Platforms at General Mills. Her expertise lies in driving digital transformation, leveraging first-party data, and executing effective marketing strategies for the company's digital platforms, including Box Tops for Education, Betty Crocker, and Pillsbury.
Education and Expertise
Heather Conneran earned her Bachelor of Arts in Journalism with an emphasis in Advertising from the University of Wisconsin-Madison, where she studied from 1997 to 2001. With over fifteen years of experience, she has developed expertise in both agency and client-side branding, marketing strategies, and change management.
Career Background
Heather Conneran's career began at Target, where she worked in various marketing planning roles from 2003 to 2009. She later joined Aimia Inc as a Senior Customer Experience Planner, where she worked for four years. At General Mills, Heather has held multiple roles since 2013, including Assistant Marketing Manager positions, progressing to her current role as Director of Brand Experience Platforms.
Achievements
Heather Conneran has achieved significant milestones in her career, including leading the implementation of a modern Martech stack at General Mills. She played a crucial role in leveraging first-party data for insights and activation, contributing to the company's digital transformation efforts. Her strategic oversight spans several prominent digital platforms such as Box Tops for Education, Betty Crocker, and Pillsbury.