Hector Debains
About Hector Debains
Hector Debains is a Sales Coordinator and Sales Manager for the Convenience Channel at General Mills in Boulogne-Billancourt, Île-de-France, France, with extensive experience in sales and account management.
Current Role at General Mills
Hector Debains is currently serving as the Sales Coordinator - Sales Manager Convenience Channel at General Mills in Boulogne-Billancourt, Île-de-France, France. He manages a team of four sales representatives, overseeing operations for 500 convenience stores in Paris. This role includes responsibilities such as generating a turnover of 8 million euros, and developing action plans to enhance sales performance within the convenience market.
Previous Roles at General Mills
Hector Debains has held various positions at General Mills - Yoplait. In 2021, he was the National Key Account Manager OOH in Paris for nine months. From 2019 to 2020, he served as the National Key Account Grocery in Boulogne-Billancourt for one year. Between 2018 and 2021, he worked as the Category Manager E-Commerce, and from 2016 to 2018, he was the Sales Area Manager in Boulogne-Billancourt.
Experience at Unilever and Other Companies
Before his tenure at General Mills, Hector Debains worked at Unilever as the National Account Manager Assistant - INTERDIS (Carrefour-Provera) in Rueil-Malmaison, France, for six months in 2016. He also gained marketing experience at Génaveh in 2015 for five months and served as President at Welcom'Inseec from 2014 to 2015. Additionally, he held a summer job at L'Oréal as Head of Sector and worked at IKEA Group from 2010 to 2012 as a Sales Associate / Manager Assistant.
Educational Background
Hector Debains studied at INSEEC, where he completed a Master's degree in Strategic Marketing from 2013 to 2016. Prior to that, he attended Lycée Gustave Eiffel Bordeaux and achieved a BTS in Management des Unités Commerciales, with a focus on Project Management and Team Management, from 2010 to 2012.
Expertise and Responsibilities
Hector Debains specializes in sales analysis and competitive intelligence, using weekly scorecards to track performance. He is responsible for the recruitment, training, and integration of 40 new team members. His expertise includes developing action plans, leading projects with a problem-solving approach, and ensuring the execution and adoption of company sales policies and processes. He is considered an expert in the convenience market.