Heidi Bracken

Heidi Bracken

Business Planning Lead @ General Mills

About Heidi Bracken

Heidi Bracken is the Business Planning Lead at General Mills in the Greater Minneapolis-St. Paul Area, with over 35 years of experience in the consumer food industry.

Current Role at General Mills

Heidi Bracken is currently the Business Planning Lead at General Mills, a position she has held since October 2017. Based in the Greater Minneapolis-St. Paul Area, she focuses on strategic planning and business process improvement within the bakery flour sector. Her responsibilities entail managing business plans and leveraging her extensive experience in P&L management and cross-functional partnerships.

Previous Roles at General Mills

Heidi Bracken has a long-standing history with General Mills, having dedicated 31 years to various finance roles before transitioning to her current position. Her tenure in finance spanned from 1986 to 2017. Throughout her time in finance, she developed a strong foundation that has bolstered her expertise in her current role as Business Planning Lead.

Educational Background

Heidi Bracken has a robust educational background that includes a Bachelor of Science from Minnesota State University, Mankato, where she studied Marketing, Finance, and Accounting. She further expanded her knowledge by earning an MBA in Management from the University of St. Thomas - Opus College of Business. These academic credentials have played a significant role in shaping her proficiency in the consumer food industry.

Industry Experience

With over 35 years of experience in the consumer food industry, Heidi Bracken has developed specialized skills in strategic planning and business process improvement, particularly within the bakery flour sector. Her extensive background in P&L management and her ability to foster cross-functional partnerships have been critical to her success and influence in the industry.

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