Helene Henderson
About Helene Henderson
Helene Henderson is the Nature Valley Brand Manager at General Mills in London, recognized for her achievements in digital marketing and sustainability initiatives.
Current Position as Nature Valley Brand Manager
Helene Henderson is currently serving as the Nature Valley Brand Manager based in London, England, United Kingdom. Her role involves overseeing brand strategies, product launches, and marketing campaigns for the Nature Valley brand. She is responsible for driving the brand's growth and ensuring its alignment with market trends and consumer expectations.
Previous Experience at New Ventures
Helene Henderson worked as the New Ventures Brand Manager from 2018 to 2020, located in London, Royaume-Uni. During her tenure, she focused on initiating and managing new brand opportunities. Her role included market research, product development, and executing brand strategies to introduce new ventures within the market.
Educational Background in Marketing and Sociology
Helene Henderson studied at Université Paris-Sorbonne and earned a Bachelor's degree in Sociology from 2014 to 2015. She furthered her education at ESCP Europe Paris, where she pursued a Master in Management, focusing on Marketing, from 2011 to 2015. Prior to this, she attended Lycée Ozenne for preparatory school from 2009 to 2011 and completed her Baccalaureate summa cum laude at Emilie de Rodat High School between 2006 and 2009.
Achievements in Brand Management
Helene Henderson led the launch of a new product line under the Nature Valley brand, which significantly increased market share in the UK. She also developed and executed a successful digital marketing campaign for Nature Valley that resulted in a 20% increase in online sales. In recognition of her efforts, she received the 'Brand Manager of the Year' award at General Mills in 2021.
Industry Contributions and Mentorship
Helene Henderson regularly speaks at industry conferences on topics related to brand management and digital marketing strategies. She has also implemented a sustainability initiative for Nature Valley, focusing on eco-friendly packaging which reduced plastic use by 30%. In her role, she mentors junior brand managers at General Mills, providing guidance on career development and project management. Additionally, she published an article in 'Marketing Week' discussing the impact of digital transformation in the FMCG sector.