Ignacio Vega
About Ignacio Vega
Ignacio Vega is the Director Comercial (Cuentas Nacionales, Discounters y equipo GPVs) at General Mills in Madrid, Spain, with over 12 years of experience in commercial roles across national and international markets.
Title and Position at General Mills
Ignacio Vega currently holds the position of Director Comercial (Cuentas Nacionales, Discounters y equipo GPVs) at General Mills, located in the Madrid area of Spain. In this role, he oversees various critical functions such as defining commercial strategy and leading annual negotiations with significant accounts including Mercadona, Carrefour, Dia, Eroski, ECI, Alcampo, Lidl, and Amazon. Vega manages 11 direct reports, comprising Key Account Managers (KAM) and GPVs, and directs categories including frozen foods, ice cream, world foods, snacks, breakfast items, cereals, and canned goods.
Professional Experience at Maersk Line
Before his tenure at General Mills, Ignacio Vega accrued extensive experience at Maersk Line. He served as the Spain National Key Client Sales Manager from 2011 to 2013, and prior to that, he was the China Regional Key Client Sales Manager from 2009 to 2011. Additionally, Vega was involved in water operations, capacity and strategic planning, and intermodal business development in Spain during the earlier stages of his career with Maersk Line. His versatile roles at Maersk equipped him with a comprehensive understanding of international sales and operations.
Education and Professional Training
Ignacio Vega's educational background includes a Bachelor's degree in Business Administration from Universidad Rey Juan Carlos, which he completed from 2000 to 2005. He also attended The London School of Economics and Political Science (LSE) for an English foundation course, earning a certificate from 2006 to 2007. Further extending his expertise, Vega participated in the prestigious MISE program at AP-MOLLER MAERSK GROUP, studying Global Commerce & Shipping over a span of two years from 2007 to 2009.
Achievements in Commercial Roles
Throughout his career, Ignacio Vega has demonstrated a strong track record of growing sales and market share profitably. Notably, at General Mills, he successfully managed the national account team for leading brands such as Haagen-Dazs, Green Giant, and Old El Paso. His leadership has been essential in transforming the sales force by optimizing resources and developing personnel. He has also led strategic projects including Europricing and defined routes to market, consistently monitoring KPIs for execution and linear space gains.
Skills and Expertise
Ignacio Vega boasts over 12 years of professional experience in commercial roles across both national and international markets. His skill set includes managing strategic projects and business processes, establishing and maintaining relationships at the C-level, and leading teams to achieve organizational goals. Vega's solid experience in these areas has equipped him to handle complex commercial strategies and execute business plans effectively, making him a valuable asset to any organization he is part of.