Isabella Rodriguez
About Isabella Rodriguez
Company
Isabella Rodriguez is currently employed at General Mills, where she holds the position of Brand Building Leader for Jamaica & Caribbean Others. She is based in the Miami/Fort Lauderdale area and is responsible for overseeing brand development across these regions.
Title
Isabella Rodriguez serves as the Brand Building Leader for Jamaica & Caribbean Others at General Mills. In this role, she focuses on enhancing brand presence and market performance in these areas.
Education and Expertise
Isabella Rodriguez holds a Master of Business Administration (MBA) with a concentration in Business Administration and Management from Florida International University, completed in 2019. She also earned two Bachelor's degrees in Business Administration and Entrepreneurship/Entrepreneurial Studies from the same institution between 2011 and 2015. She has a minor in Accounting and has been certified to sell and quote products from vendors such as Extreme Networks, Eaton, APC, and Shoretel.
Background
Isabella's professional journey includes working in various roles across multiple companies. Her career began at ALDO Group as an Assistant Manager from 2011 to 2013. She later served as a Junior Account Executive at Semilla AD, Inc. from 2013 to 2016, where she managed Hispanic advertising campaigns and participated in AHAA events. She then worked as an Inside Sales Representative at PC Solutions & Integration from 2014 to 2016 and handled day-to-day client needs. Isabella briefly served as Office Manager at Protect-A-Child Pool Fence Company in 2016. She was a Business Development Coordinator at Turnberry Media for three months in 2016. Her role as Retail Marketing Coordinator at Perry Ellis International spanned from 2016 to 2018, followed by a year as Calvin Klein Sales & Marketing Coordinator at Swatch Group, prior to joining General Mills.
Achievements
Over her career, Isabella developed skills in operational, managerial, and retail marketing from her time at ALDO Group. She gained insights into consumer psychology through focus groups. As a Junior Account Executive at Semilla AD, Inc., she managed Hispanic campaigns and engaged in industry events by the Association of Hispanic Advertising Agencies. She also holds certifications from PC Solutions & Integration for products from major vendors. These cumulative experiences have equipped her to excel in her current role at General Mills.