Isabella Rodriguez, MBA
About Isabella Rodriguez, MBA
Current Position at General Mills
Isabella Rodriguez serves as the Brand Experience Planner for the Cereal division at General Mills. Her role encompasses planning and executing strategies to enhance brand engagement through focused marketing initiatives. She leverages her extensive background in brand building and marketing coordination to contribute effectively to the company's goals.
Past Experience at General Mills
Prior to her current role, Isabella was the Brand Building Leader for Jamaica & Caribbean Others at General Mills, a position she held from 2019 to 2021. Based in the Miami/Fort Lauderdale area, she worked on developing and implementing regional branding strategies to cater to market-specific needs.
Career Progression in Marketing and Sales
Isabella has a diverse background in marketing and sales management. She worked as the Calvin Klein Sales & Marketing Coordinator at Swatch Group from 2018 to 2019. Before that, she was the Retail Marketing Coordinator at Perry Ellis International from 2016 to 2018. Her roles involved coordinating and optimizing marketing campaigns to increase brand reach and sales.
Educational Background and Qualifications
Isabella Rodriguez holds a Master of Business Administration (MBA) from Florida International University, earned in 2019. She also graduated with a Bachelor's degree in Business Administration and Management in 2015, with a minor in Accounting. Additionally, she completed another Bachelor's degree in Entrepreneurship/Entrepreneurial Studies from the same institution.
Expertise in Marketing and Client Management
Isabella developed a range of skills in campaign strategies, consumer psychology, and client management early in her career. She has been involved in Hispanic campaigns and worked with the Association of Hispanic Advertising Agencies (AHAA). Her expertise is bolstered by certifications from vendors like Extreme Networks and APC, obtained during her tenure at PC Solutions & Integration.