James Beasant
About James Beasant
James Beasant is the Category Development Manager at General Mills in London, with over a decade of experience in category management and insights roles.
Current Role at General Mills
James Beasant is currently serving as the Category Development Manager at General Mills, based in London, United Kingdom. He has been with the company since June 2017. In his role, he utilizes his extensive background in category management and insights to drive development strategies and optimizations for the company's product lines.
Previous Experience at Wealmoor Ltd
Before joining General Mills, James worked as the Category and Insights Manager at Wealmoor Ltd from 2016 to 2017. During his one-year tenure in Greenford, Greater London, he was responsible for category management and leveraging insights to inform strategic decisions.
Career at Cereal Partners Worldwide
James Beasant was employed as the Category Insights Manager at Cereal Partners Worldwide, a collaboration between Nestlé and General Mills, from 2014 to 2016. In this two-year period, he worked in Welwyn Garden City, focusing on gaining insights crucial for category management and development.
Marketing Information Manager at Marketforce
James held the position of Marketing Information Manager at Marketforce between 2013 and 2014. Located in London, United Kingdom, his role involved managing marketing information that supported the firm's strategic initiatives.
Client Manager at Kantar Group
James Beasant spent six years with the Kantar Group as a Client Manager from 2007 to 2013. His experience here provided him with deep insights into client management and market research, setting a solid foundation for his future roles in category and insights management.
Educational Background
James Beasant is an alumnus of Bedford School and the University of Leicester. He completed his MA in English at the University of Leicester, equipping him with critical thinking and analytical skills that have been beneficial in his various managerial roles.