James Poppens
About James Poppens
James Poppens is a Marketing Assistant at General Mills and has held various senior marketing roles at REI, The Coca-Cola Company, and Kellogg. He studied at Harvard Business School from 1990 to 1992.
Current Role at REI
James Poppens serves as the Senior Vice President of Marketing at REI - Recreational Equipment Inc. In this role, he is responsible for overseeing all marketing strategies and campaigns to promote the company's outdoor equipment and clothing products. His efforts contribute significantly to the company's brand presence and market penetration.
Current Role at The Coca-Cola Company
James Poppens holds the position of Vice President for Minute Maid at The Coca-Cola Company. In this capacity, he manages the marketing initiatives for one of the company's most recognized beverage brands. His responsibilities include market analysis, campaign development, and strategic planning to enhance the brand’s reach and consumer engagement.
Role at General Mills
James Poppens currently works as a Marketing Assistant at General Mills. In this role, he supports the marketing team in executing various marketing activities, including campaign coordination, market research, and content creation. His contributions are essential in the day-to-day operations and execution of the company’s marketing strategies.
Former Position at Kellogg
James Poppens previously worked as the Vice President of Marketing and Innovation at Kellogg. During his tenure, he led efforts to innovate and market products under the Kellogg brand. His role included overseeing new product development, implementing marketing strategies, and driving the company's growth in a competitive market.
Education at Harvard Business School
James Poppens attended Harvard Business School from 1990 to 1992. He completed a two-year program designed to provide advanced education in business and management principles. His education at Harvard equipped him with the skills and knowledge necessary to excel in various marketing leadership roles throughout his career.