James Vair
About James Vair
James Vair is a Senior Planner, Brand Experience at General Mills in Minneapolis, Minnesota, with extensive experience in account management and strategic planning across various industries.
Current Role at General Mills
James Vair is currently serving as a Senior Planner, Brand Experience - NAF at General Mills in Minneapolis, Minnesota, United States. His responsibilities include strategic planning and ensuring brand success across various initiatives.
Previous Experience at Modern Climate
From 2020 to 2022, James worked at Modern Climate in Greater Minneapolis-St. Paul Area. He held the roles of Associate Account Director for 9 months and Account Supervisor for 1 year. In these roles, he supported brand strategies and directed marketing efforts.
Role at Periscope
James Vair was with Periscope in Greater Minneapolis-St. Paul Area from 2016 to 2020. He worked as Senior Account Manager for 3 years and as Account Manager for 1 year, overseeing marketing campaigns and account management for a variety of clients.
Educational Background
James Vair studied at Concordia College from 2008 to 2012, where he earned a Bachelor of Arts (B.A.) degree in Political Science, Public Relations, and English Writing. His academic background laid a strong foundation for his career in brand management and marketing.
Expertise Across Multiple Industries
James has expertise in supporting brands across healthcare, communications, banking, brewing, and horticulture industries. He has worked with reputable brands such as UnitedHealthcare, Roundel, Optum, CHI Franciscan Health, Cox Communications, Medtronic, KleinBank (now Old National Bank), Utepils, Mosaic, and Bailey Nurseries.
Diverse Marketing Initiatives
Throughout his career, James has been involved in a variety of marketing initiatives. These include new product launches, digital media campaigns, web design and development, traditional public relations, and targeted direct mail programs. His blend of corporate marketing and agency experience has contributed to his versatile skill set.