Jen Smith
About Jen Smith
Jen Smith is the Associate Manager of Brand Experience – Loyalty & Rewards at General Mills, with over 12 years of experience in brand strategy and design.
Current Role at General Mills
Jen Smith currently holds the position of Associate Manager, Brand Experience – Loyalty & Rewards at General Mills. She is responsible for developing and executing strategies that enhance brand loyalty and rewards programs. Her role involves leveraging consumer insights to create compelling brand experiences that drive customer engagement and retention.
Career Journey at General Mills
Jen's tenure at General Mills extends over several roles. Before her current position, she served as Senior Planner, Brand Experience – Performance Marketing, Cereal + Yogurt from 2021 to 2022. Prior to that, she was the Senior Planner for Brand Experience – Cheerios from 2018 to 2021. In both roles, she focused on performance marketing and brand strategy, contributing to the development and execution of consumer-focused marketing campaigns.
Previous Experience in Creative Strategy and Design
Before joining General Mills, Jen worked as an Independent Contractor serving as a Creative Strategist for the same company from 2015 to 2018. She also held positions at Ideas that Kick as a Senior Designer (2012-2015) and at BAKER Branding as a Graphic Designer, specializing in Consumer Packaged Goods (CPG) packaging from 2006 to 2012. Her diverse roles in design and strategy have equipped her with a comprehensive understanding of brand development and consumer engagement.
Educational Background in Graphic Design
Jen Smith earned her Bachelor of Fine Arts (B.F.A.) in Graphic Design from the University of Wisconsin-Stevens Point. Her formal education provided a solid foundation in design principles and practices, which she has applied throughout her career in various roles related to brand experience and marketing.
Involvement with AIGA Minnesota
Jen has also contributed to the professional design community through her role as a former board member of AIGA Minnesota. This involvement underscores her commitment to fostering professional growth and development within the design industry. AIGA Minnesota is a professional association for design, and Jen's participation highlights her dedication to leadership and community engagement in the field of design.