Jenna Hernandez
About Jenna Hernandez
Jenna Hernandez is the Senior Manager of Performance and Commerce Marketing at General Mills, with a rich background in marketing roles and a strong educational foundation from the University of Florida.
Current Position at General Mills
Jenna Hernandez currently holds the position of Senior Manager, Performance and Commerce Marketing at General Mills. In this role, she is responsible for overseeing marketing strategies that drive performance and commerce initiatives. Her work focuses on optimizing marketing campaigns to maximize return on investment and increase sales.
Previous Roles at General Mills
Jenna Hernandez has held multiple roles at General Mills, demonstrating a progressive career in marketing. From 2021 to 2023, she was the Commerce Marketing Manager. Prior to that, from 2019 to 2021, she served as the Brand Experience Assistant Manager for Natural & Organic products in the Tampa/St. Petersburg, Florida Area. From 2017 to 2019, she worked as a Senior Marketing Communications Planner for Publix, also based in Tampa/St. Petersburg.
Experience at Triad Retail Media
Before joining General Mills, Jenna Hernandez worked at Triad Retail Media in various capacities. Between 2015 and 2017, she served as an Account Executive for Walmart Partnership Marketing. She was previously an Account Manager from 2014 to 2015 and an Account Specialist from 2013 to 2014, all within the Walmart Partnership Marketing division.
Educational Background
Jenna Hernandez holds a Master of Arts in International Business from the University of Florida - Hough Graduate School of Business, achieved between 2012 and 2013. Prior to that, she earned a Master of Science in Marketing from the University of Florida - Warrington College of Business, completing her studies between 2009 and 2012.
Professional Achievements
Jenna Hernandez has a proven track record of accomplishments. She led a cross-functional team to launch a new e-commerce platform at General Mills, resulting in a 20% increase in online sales. She also developed and implemented a performance marketing strategy that reduced customer acquisition costs by 15%. Furthermore, she received the 'Marketing Excellence Award' at General Mills in 2022 for her outstanding contributions to the company's marketing initiatives.
Public Speaking and Mentoring
Jenna Hernandez has shared her expertise as a keynote speaker, presenting on 'The Future of Commerce Marketing' at the 2022 Digital Marketing Summit. Additionally, she volunteers as a mentor for young marketing professionals through the American Marketing Association's mentorship program, providing guidance and sharing her extensive marketing knowledge.