Jenna Hernandez (Gebhart)
About Jenna Hernandez (Gebhart)
Jenna Hernandez (Gebhart) is the Commerce Marketing Manager at General Mills with extensive experience in marketing and brand management, including notable achievements in digital marketing and product launches.
Current Role as Commerce Marketing Manager at General Mills
Jenna Hernandez currently serves as the Commerce Marketing Manager at General Mills. In this role, she is responsible for developing and executing innovative marketing strategies that drive brand growth and enhance consumer engagement. Her expertise in this area contributes to the overall success of the company's marketing initiatives.
Previous Experience at General Mills
Before her current role, Jenna Hernandez held multiple positions at General Mills. From 2019 to 2021, she was the Brand Experience Assistant Manager for the Natural & Organic section, where she worked in the Tampa/St. Petersburg, Florida area. Prior to that, from 2017 to 2019, she served as the Sr Marketing Communications Planner - Publix, also in the same region. During her tenure, she developed and implemented a digital marketing strategy that increased online sales by 25%.
Experience at Triad Retail Media
Jenna Hernandez worked at Triad Retail Media in a variety of roles focused on Walmart Partnership Marketing. She started as an Account Specialist in 2013, then became an Account Manager from 2014 to 2015, and later served as an Account Executive from 2015 to 2017. Her work in these roles centered around developing and managing marketing partnerships with Walmart, ensuring effective execution of marketing campaigns.
Education and Academic Background
Jenna Hernandez pursued higher education at the University of Florida. She holds a Master of Arts in International Business from the Hough Graduate School of Business, completed in 2013. Additionally, she earned a Master of Science in Marketing from the Warrington College of Business, which she completed in 2012. These academic achievements have provided her with a strong foundation in marketing and international business.
Notable Achievements
Jenna Hernandez has several notable accomplishments in her career. She led the launch of a new snack product line at General Mills that achieved a 15% market share within the first year. In 2020, she received the 'Marketing Excellence Award' for her outstanding performance in brand experience management. She has also published an article in 'Marketing Week' magazine on the impact of digital transformation in the food and beverage industry and participated as a guest speaker at the 2022 Digital Marketing Summit in Tampa, Florida.
Volunteer Work and Mentorship
In addition to her professional roles, Jenna Hernandez volunteers as a mentor for young marketing professionals through the American Marketing Association's Tampa Bay Chapter. She provides guidance and support to budding marketers, helping them navigate their career paths and develop their skills within the industry.