Jenna Mc Grath
About Jenna Mc Grath
Jenna Mc Grath is the Senior Brand Manager for Nature Valley at General Mills, with extensive experience in marketing and brand management.
Current Title and Role
Jenna McGrath is currently serving as the Senior Brand Manager at Nature Valley, a prominent brand under General Mills. In this role, she is responsible for overseeing the strategic direction and execution of marketing initiatives to enhance brand equity and drive sales growth.
Professional Experience at General Mills
Jenna McGrath has an extensive career at General Mills, holding several key positions over the years. She has previously served as the Senior Marketing Manager for the Convenience & Foodservice (C&F) C-store Channel, focusing on platforms like Salty Snacks, Fruit Snacks, and Hot Snacks. McGrath has also occupied roles such as Marketing Manager for the Convenience Channel, Senior Associate Marketing Manager for Yoplait, and the Cereal division, as well as innovation-focused roles for Pillsbury.
Previous Experience at Hormel Foods
Before joining General Mills, Jenna McGrath worked at Hormel Foods in various capacities. Her roles included Deli Development Manager, Senior Customer Executive in Greater Minneapolis-St. Paul, Customer Executive in Albany, New York, and Sales Representative in Kansas City, Kansas. She also gained early experience as a Meat Products Marketing Intern.
Educational Background
Jenna McGrath holds an MBA in Marketing/Management from the University of Minnesota's Carlson School of Management, completed between 2011 and 2013. She also earned a Bachelor of Business Administration in Marketing from the University of Wisconsin-Eau Claire, where she studied from 2005 to 2008.
Notable Achievements
Jenna McGrath has achieved several milestones in her career. She led the successful launch of a new Nature Valley product line, significantly increasing market share in the healthy snacks segment. McGrath also received the General Mills Marketing Excellence Award for her exceptional performance. Her digital marketing campaign for Nature Valley resulted in a 20% boost in online sales.
Mentorship and Industry Engagement
In addition to her professional achievements, Jenna McGrath actively mentors junior marketing professionals at General Mills, guiding them in their career development. She has also contributed to the industry discourse as a guest speaker at the Minnesota Marketing Summit, where she shared her expertise on brand strategy and consumer engagement.