Jenna Williamson
About Jenna Williamson
Jenna Williamson is the Sr. Associate Brand Manager for Bars Innovation at General Mills in Minneapolis, Minnesota, with a background in marketing and sales from Hormel Foods and The Buckle, Inc.
Current Role at General Mills
Jenna Williamson currently serves as the Sr. Associate Brand Manager for Bars Innovation at General Mills in Minneapolis, Minnesota. In this role, she is responsible for leading the launch of innovative bar products, a key aspect of General Mills' product diversification strategy.
Past Positions at General Mills
Before her current role, Jenna Williamson held multiple positions at General Mills. She was the Associate Brand Manager for Club Cereal from 2023 to 2024, during which she participated in developing marketing strategies that increased the product's market penetration. From 2021 to 2023, she served as Associate Marketing Manager for Foodservice Cereal, focusing on expanding the product's reach in the foodservice sector. Additionally, she worked as Marketing Associate for Convenience & Foodservice Fruit & Salty Snacks in 2021, enhancing brand visibility in the convenience store segment.
Experience at Hormel Foods
Jenna Williamson accumulated significant experience at Hormel Foods. She served as Customer Executive in Naperville, Illinois, from 2019 to 2021, managing customer relationships and driving significant sales growth. Prior to that, she was a Senior Sales Representative and an Associate Category Development Analyst in Cincinnati, Ohio, and Kentucky, where she developed category insights and strategies supporting Hormel's market positioning.
Educational Background
Jenna Williamson is pursuing a Master of Business Administration (MBA) at the University of Minnesota - Carlson School of Management, expected to graduate in 2026. She holds a Bachelor of Business Administration (BBA) in Marketing and Professional Sales & Management from the University of Wisconsin-Eau Claire.
Early Career and Internships
Jenna Williamson began her career with internships that provided foundational skills for her marketing career. She was a Marketing Intern at Hormel Foods in 2017, an experience that laid the groundwork for her future roles in the company. In 2016, she worked as a Sales and Management Intern at The Buckle, Inc., in Eau Claire, Wisconsin.