Jennie Malcoun
About Jennie Malcoun
Jennie Malcoun is the Competitive and Marketplace Intelligence Manager at General Mills, with a background in global insights, analytics, and category strategy.
Title
Jennie Malcoun is currently a Competitive and Marketplace Intelligence Manager at General Mills, based in Minnesota, United States.
Current Role at General Mills
Jennie Malcoun oversees competitive and marketplace intelligence at General Mills. She developed a team vision and roadmap for the newly formed Competitive Intelligence capability and evaluated research partners to enhance these efforts. She has spearheaded learning across fifteen global food manufacturers to understand competitors' strategies, investments, capability development, and partnerships.
Previous Experience at General Mills
In her previous roles at General Mills, Jennie Malcoun was the Global Insights and Analytics Manager for the Natural/Organic Business Unit from 2018 to 2021. Before that, she served as the Global Consumer Insights Senior Associate for the Food Service K-12 segment from 2017 to 2018. In both positions, her work contributed significantly to the company's insights and analytics initiatives.
Career Background
Jennie Malcoun's career includes positions at various companies. She worked at SUPERVALU as Category Strategy and Insights from 2012 to 2013 in Eden Prairie. At Nielsen, she was an Analyst from 2009 to 2011. Earlier, she held roles at Melissa’s / World Variety Produce, Inc. as Regional Manager from 2007 to 2009 and as Category Manager from 2001 to 2007. Her career started with a Management and Marketing Intern position at jewel-osco in 2001.
Education and Expertise
Jennie Malcoun holds an MBA in Marketing from the University of Minnesota - Carlson School of Management, where she studied from 2007 to 2012. She also earned a Bachelor's Degree in Food Industry Management from Michigan State University, where she studied from 1997 to 2001. Her academic background has equipped her with expertise in marketing, food industry management, and consumer insights.