Jennifer Burch
About Jennifer Burch
Jennifer Burch is a Channel Marketing Manager at General Mills with over 16 years of experience in various marketing roles within the food industry.
Current Position at General Mills
Jennifer Burch holds the position of Channel Marketing Manager at General Mills. In this role, she focuses on developing and executing strategies that drive sales and customer engagement across different distribution channels. Her extensive experience in both customer and promotion marketing within the food industry contributes to her strategic approach at General Mills.
Previous Roles at General Mills
Before becoming the Channel Marketing Manager, Jennifer Burch served as the Promotion Marketing Manager for Cereal & Snacks from 2011 to 2015 in the Toronto, Canada Area. Prior to that, she was involved in Promotion Marketing and Customer Marketing from 2007 to 2011. Throughout her tenure at General Mills, spanning over 16 years, she has held various marketing roles, each contributing to her expansive expertise in the field.
Sales Experience
Jennifer Burch has a strong background in sales. She worked as a Corporate Sales Representative at Canada's Wonderland from 2005 to 2007. Before that, she served as a Sales Representative at Americana Conference Resort & Spa from 2002 to 2005. These roles provided her with valuable experience in building and maintaining customer relationships, which laid the foundation for her future success in marketing.
Early Career in Public Relations
Jennifer Burch began her career in public relations as an Intern at the Niagara Parks Commission from 2001 to 2002. This role allowed her to gain initial exposure to the communication and marketing domains, setting the stage for her subsequent career in sales and marketing. Her early experience in public relations provided her with a solid understanding of the importance of effective communication in driving customer engagement.
Education in Business Communications
Jennifer Burch holds a Bachelor of Arts, Honours, in Business Communications from Brock University, where she studied from 1998 to 2002. Her formal education in business communications has equipped her with essential skills in strategic communication, critical analysis, and marketing tactics, all of which have been crucial in her various roles throughout her career.