Jennifer Lanners
About Jennifer Lanners
Jennifer Lanners is a Project Manager in Brand Management at General Mills with extensive experience in marketing and brand strategy.
Current Role at General Mills
Jennifer Lanners currently holds the position of Project Manager - Brand Management at General Mills. In this role, she leads cross-functional teams to develop and execute brand management strategies. Her responsibilities include engaging with consumers through modern brand-building strategies to enhance brand recognition, integrating innovative marketing plans, and identifying new ideas to drive brand growth. Her efforts contribute significantly to the overall volume, profit, and share objectives of the company.
Previous Experience at General Mills
Before her current role, Jennifer Lanners served as Project Manager - Rebate & Loyalty Programs at General Mills for four months in 2021. During this short tenure, she was responsible for managing projects that focused on customer loyalty initiatives and rebate programs, contributing to customer retention and brand loyalty.
Director Corporate Marketing at Katun Corporation
Jennifer Lanners' extensive experience includes a nine-year tenure as Director Corporate Marketing at Katun Corporation, from 2011 to 2020 in Bloomington, MN. In this role, she oversaw the development and implementation of corporate marketing strategies. Her duties encompassed managing the branding, marketing communications, and overall market presence of the corporation.
Educational Background
Jennifer Lanners holds two Master of Business Administration (M.B.A.) degrees. She received one from Aalborg University with a focus on International Economics, and another from the University of St. Thomas in Marketing. She also holds a Bachelor of Science (B.S.) degree in Finance and Economics from St. Cloud State University. Her educational background has equipped her with a diverse set of skills and a solid foundation in both business management and marketing.
Early Career and Consultancy
Jennifer began her career in various roles at Katun Corporation, including Product Marketing Manager, Senior Market Research Manager, and Customer Solutions Program Manager. She then transitioned to a consultancy role at eMagine Digital Services from 2008 to 2011, where she provided expert guidance on digital marketing strategies. These roles laid the groundwork for her expertise in brand management and corporate marketing.