Jennifer Popp
About Jennifer Popp
Jennifer Popp is a Business Category Analyst at General Mills with extensive experience in the Foodservice industry and a background in data analytics and management.
Title and Current Role
Jennifer Popp holds the position of Business Category Analyst at General Mills. In her current role, she provides analytical support and expertise in category management. She examines consumer, category, and distributor data to uncover market trends and opportunities. Jennifer contributes to General Mills by leveraging data analytics to create defined reporting strategies and enabling sales teams to execute and increase growth through strategic insights.
Previous Positions at General Mills
Prior to her current role, Jennifer Popp has held various positions at General Mills. She worked as a Business Systems Analyst from 2005 to 2014, a span of nine years. Previously, she was a Sales Support Administrator from 1997 to 2005, which she held for eight years. Her extensive experience at General Mills has provided her with in-depth industry knowledge and experience, particularly in the foodservice sector.
Education and Background in Data Analytics
Jennifer Popp studied at Kennesaw State University from 1988 to 1992. Leveraging her educational background, she has specialized in utilizing data analytics to optimize business strategies. Her expertise includes analyzing distribution, identifying SKU opportunities, and optimizing product offerings. Jennifer is adept at examining consumer, category, and distributor data, which allows her to discover market trends and opportunities effectively.
Experience in the Foodservice Industry
With extensive experience in the foodservice industry, Jennifer Popp has worked with various operators, buying groups, and suppliers. Her role includes identifying distribution, merchandising, and pricing opportunities to enhance market presence. She also assists in the creation of presentations and selling stories tailored to customer-specific and category plans, thereby driving market growth and presence.