Jenny Chiasson
About Jenny Chiasson
Jenny Chiasson is the Associated Director of Brand Experience Canada at General Mills and Chef Communications at Liberté Canada, with over 20 years of experience in communications and brand management.
Title and Current Positions
Jenny Chiasson is the Directrice Associée - Expérience Marque Canada / Associate Director Brand Experience Canada at General Mills. She also currently holds the position of Chef Communications at Liberté Canada. She is responsible for managing and enhancing brand experiences across numerous channels and platforms.
Professional Background
Jenny Chiasson has accumulated over 20 years of experience in communications and brand management. She began her career as a Relationiste junior at Reeves et Associés from 2001 to 2003. She then transitioned to the role of Responsable des communications at Mondial des Cultures de Drummondville, where she worked from 2003 to 2005. Following this, she worked as Directrice conseil at Cossette Communication-Marketing for 7 years, from 2005 until 2012.
Experience at General Mills
Since October 2015, Jenny Chiasson has been contributing to General Mills as the Directrice Associée - Expérience Marque Canada. In this role, she spearheads brand experience initiatives for brands including Chevrolet, Cadillac, Buick, GMC, GM Optimum, and La Presse. Her work involves strategizing and implementing brand experiences that resonate effectively with the Canadian market.
Educational Background
Jenny Chiasson studied at the Université de Montréal, where she earned a degree in Communications, Publicité, and Relations Publiques. Her education, spanning from 2001 to 2005, equipped her with a strong foundation in communications, advertising, and public relations, which she has leveraged throughout her career.