Jenny Peterson
About Jenny Peterson
Jenny Peterson is the Director of Omnichannel Insights at General Mills, known for her expertise in consumer insights and collaborative approach to business functions.
Title
Jenny Peterson currently holds the title of Director, Omnichannel Insights at General Mills. She is located in the Greater Minneapolis-St. Paul Area and also serves as Director, Global Consumer Insights at the same company in Minneapolis, MN.
Education and Expertise
Jenny Peterson has a substantial educational background with a Master's degree from the University of Minnesota and a Bachelor's degree in Marketing from the University of St. Thomas. Her educational experience has equipped her with comprehensive knowledge in marketing strategies and consumer insights.
Consumer First Strategies
Jenny Peterson has pioneered 'consumer first' strategies to address the evolving retail environment. She has been instrumental in creating prescriptive action plans that bring these strategies to life, adapting to the new ways consumers explore and shop.
Brand Experience
Jenny Peterson has extensive brand experience, working with both emerging brands and established $1 billion brands. This broad experience highlights her versatility and deep understanding of brand management.
Leadership and Team Development
Jenny Peterson is recognized for her ability to energize teams by balancing possibilities with pragmatism. She is dedicated to the development of her team members and committed to fostering a positive working culture. Her collaborative approach ensures engagement and alignment across business functions.