Jessica Taufer
About Jessica Taufer
Jessica Taufer is a Customer Account Manager at General Mills, specializing in the Natural Organic portfolio for the West Region of UNFI-SuperValu, based in Seattle, Washington.
Current Position at General Mills
Jessica Taufer currently serves as a Customer Account Manager at General Mills, focusing on the Natural Organic segment within UNFI. Based in Seattle, Washington, she manages the Natural Organic portfolio for the entire West Region of UNFI-SuperValu. Her role involves balancing volume growth and trade to improve the portfolio and generate sustainable growth. Utilizing fact-based selling and industry knowledge, she partners with retailers to grow the business and enhance the Natural Organic category.
Prior Experience at General Mills
Before her current role, Jessica held multiple positions at General Mills. These included Business Category Lead in Category Management for Walmart (2018-2019) in Fayetteville, Arkansas, Trade Planning Associate for Kroger Customer (2017-2018) in Cincinnati, OH, and Business Management Associate for Kroger Customer (2016-2017) also in Cincinnati, OH. In these roles, she developed and executed strategic plans for highly strategic retailers such as Kroger and Walmart.
Previous Roles and Internships
Jessica's earlier professional experiences include being a Marketing and Public Relations Intern at Make-A-Wish® Arizona (2015-2016) in Scottsdale, Arizona, a Contributing Editor & Website Content Writer at The Odyssey (2015-2016) at Arizona State University, and an Event Management Intern at Nike Tournament of Champions (2014-2016) in Phoenix, Arizona. Additionally, she worked as an Administrative Assistant in the CLAS Office of Student and Academic Programs at Arizona State University (2014-2016) in Tempe, Arizona.
Education Background
Jessica holds a Bachelor’s Degree in Marketing and International Business from Arizona State University - W. P. Carey School of Business, which she earned from 2012 to 2016. She also studied at Florence University of the Arts and achieved an International Business Certificate in 2015. During her time in Florence, she focused on international business studies, enhancing her global business perspective.
Professional Achievements
Jessica has consistently achieved positive growth on all key retailer performance metrics. Her work involves launching innovation, growing distribution, creating breakthrough promotional plans, and developing unique platform and customer opportunities. She provides retailers with new innovation and marketing/sales opportunities, contributing significantly to the success of the Natural Organic category at General Mills.